A Cultural Comparison - Romanian vs. Canada Essay Example for Free

A Cultural Comparison Romanian vs. Canada Essay Authored by Cristina Hurà © 2 November, 2012 International Communication Supervised by Professor Jeanine Deen Word Count: 2440 Abstract The paper discusses the comparison between the Canadian national values displayed by Rogers Communications and Romanian national values displayed by COSMOTE Romania through their commercial advertising and how they do so. The research findings use Hofstede’s cultural dimensions to classify the behavioural differences amongst Canadians and Romanians and thereafter identify the variations in cultures and values. Furthermore, Hofstede’s country scores determine what kind of cultural differences exist among both countries while examining the individualism- collectivism (IC) dimension, the masculinity-femininity dimension (MF) and uncertainty avoidance (UA). Keywords: Canada, Romania, Cultural Dimensions, Hofstede, individualism- collectivism (IC), masculinityfemininity (M F), uncertainty avoidance (UA), national values. Introduction To begin, the cultural dimensions used throughout this research consist of three out of five dimensions created by Hofstede being the individualism- collectivism (I-C) dimension, the masculinity-femininity dimensions (M F), and uncertainty avoidance (UA). They are compared in COSMOTE Romania’s and Rogers Communications’ TV commercials. Both COSMOTE Romania and Rogers are wireless communication networks providers. To understand COSMOTE Romania and Rogers’ underlying principles, that are also connected to their consumers national values, their slogans can be identified as â€Å"our world is you† (COSMOTE Romania) and â€Å"your most reliable network† (Rogers). The first comparison deals with individualism displayed in the Canadian commercial and the collectivist/familial aspect displayed in the Romanian commercial. In addition, the MAS index is used. The Romanian commercial demonstrates â€Å"femininity† in the sense that two men are caring for each other and COSMOTE Romania takes pride in being able to connect these two, or people in general, because in Romanian dominant values in society are caring for others and quality of life. The Canadian commercial demonstrates a high standard of performance, and this is why Rogers Wireless sells â€Å"as your most reliable network.† In the commercial(s) the actors are usually presented in a business setting, where two men are being compared. One has a phone that runs off a Rogers network and he is very efficient with all his business matters, while the other is inefficient because he doesn’t have a Rogers phone and never has service, or applications that contribute to his work performance. Furthermore, to compare the uncertainty aspect, the Canadian UAS index is very low, meaning that they are more willing to accept new changes, such as new wireless networks or mobile phones in this case. COSMOTE Romania may offer new phones and new services, however, their message doesn’t focus on new technology, it focuses on making it easier to maintain traditional aspects of society, such as interpersonal relationships and familial bonds. The message is clear that they help connect people, and their slogan directly translated â€Å"our world is you† also demonstrates the caring/feminine aspect of Romanian culture. Hofstede’s Country Scores Literature Review The primary source of information used throughout, is Hofstede’s book, Cultures and Orgagnizations : Software of the Mind. It is important to understand his cultural dimensions and define them in order to comprehend the basis of this research. The first dimension is individualism vs collectivism. Cultures that display individualistic characteristics are thought to be independent and only take care of themselves and their immediate families. This defines the â€Å"I† culture. On the contrary, collectivist cultures work together and take care of one another, while their identity pertains to the â€Å"we† culture. The second dimension of masculinity – femininity refers to cultures that can associate and value achievement, heroism, assertiveness and material reward for success (masculine) vs. cooperation, modesty, caring for the weak and quality of life. In a feminist culture, citizens look out for one another and aim to achieve consensus. The final dimension that is used to examine the commercial advertisements is uncertainty avoidance. This dimension compares those cultures that are uncomfortable with the uncertainty and such as unforeseeable results relating to business concepts, for instance. Countries with strong UAI aim to control the future instead of allowing it to happen and maintain rigid attitudes. In comparison, countries with a weak UAI score are more relaxed and will allow for a life without strict plans and control. (Hofstede, 2010) A Romanian professor, Nicolae Bibu, from West University Timisoara also identifies Romanian culture characteristics as being collective and feminist with high uncertainty avoidance, which supports Hofstede’s country scores. He writes a piece named Convergences of the Romanian societal culture with European culture clusters in the process of European integration. The role of intercultural teams management in increasing European cohesion and analyzes Romanian culture as an Eastern European (EE) country as he finds that most EE countries have similar societal values. He states that â€Å"EE cluster’s societal values is characterized by much more performance, future oriented, humane, lower level of power differentiation, a higher level of structure (uncertainty avoidance), and a higher level of gender egalitarianism. The profile of Romanian societal values is quite similar to EE scores.† (Bibu, 2008) Canadian culture, being highly individualistic with low uncertainty avoidance is supported by three authors Scott J. Vitell Saviour L. Nwachukwu James H. Barnes as they write their piece The Effects of Culture on Ethical Decision-Making: An Application of Hofstedes Typology. 3 This paper deals with the way different cultures approach ethical business practices and their notions of what is ethical, depending on their national values as described by Hofstede. The authors compare individualistic cultures with low uncertainty avoidance and use Canada and the US to compare them to Japan, having opposing values. Their research describes the way business practitioners behave when making ethical decisions. Canadian business practitioners consider themselves to be primary stakeholders whereas; the Japanese would consider other employees and stakeholders to be more important. (Vitell; Nwachukwu; Barnes, 1993) This highlights the differences between cultures high and individualism and those who are high on collectivism. Romania would be in line with the Japanese culture on this score. This research paper supports the findings while comparing Romanian and Canadian commercials as it defines similar behaviours in business practitioners than in the messages portrayed in the commercials being analyzed. Thus, the examples the authors offer demonstrate and explain how the different behaviours reflect national values. Method Primary Research To determine whether or not Hofstede’s country scores based on individualism- collectivism (IC), masculinity-femininity (MF) and uncertainty avoidance (UA), participant observation was used in a natural setting, with a narrative recording. Thereafter, the findings have been applied to determine if it would be logical for the Romanian commercial to display collectivist, feminist aspects of society with a high level of uncertainty avoidance and if it would also be logical for the Canadian commercial to display individualist and masculine aspects of society with a low level of uncertainty. Having visited Romania several times and more recently, I observed the way people interacted with one another and drew conclusions regarding their mindset that would reflect their cultural values. Three age groups were observed: 20-30, 45-55, 75-85. For Canada, the knowledge gained from growing up in the country is used and the same age groups are kept into consideration. Secondary Research COSMOTE Romania offers information on their vision, stance and philosophy which is found on their website. This was used to identify their purpose and relate it to the ways COSMOTE projects themselves through their commercials. Rogers Wireless also offers plenty of information on their corporate website which was used to compare the same internal message that they project to the public. In addition, Hofstede’s country scores and cultural dimensions and the additional sources that offer patterns of behaviour with opposing cultural dimensions are used to support the validity of commercial messaging intending to relate to cultural values (see literature review). Results Cultural values are most obvious in older age groups. However, depending on familial values and personality, some may be carried down to the younger generations as it has been apparent. Spending a weekend in Brasov, Romania, a group of three males, aged 21-30 were observed in their interactions with their girlfriends and amongst each other. All three males will be named X, Y and Z for this narrative recording. X and Y are childhood friends, where as Z is a recent acquaintance. All three males displayed caring qualities for each other even with the new acquaintance. They look out for one another in the sense that they offer all their belongings without any question. The same goes for the females, 1, 2 and 3. 1 and 2 are cousins and 3 is a recent acquaintance as well. Female 3 invited the new females 1 and 2 into her home with male Z instead of having them find a hotel to stay for a weekend. All members greet each other very closely by kissing each other on the cheek and the host will always have drinks or food to offer the guests. The guests always bring a gift to the host as sign of respect. A bizarre observation: the birthday girl pays for all her invitees. She is celebrating herself so she doesn’t see why others should pay for her if she wants to have the people she is closest with spend her birthday with her. This displays the collectivist aspect of Romanian culture. In addition, all grandparents consider it their duty to care for their grandchildren while grandparents will always be taken care of by their children even if it means taking them into their home until the end of their lives. Similar observations were made amongst the other age groups. Family and relationships are very important in Romania, and everyone is a team player. More obviously amongst the elders, order is very important. They appreciate certainty and do not take risks for the sake of living. Plans are important to be followed and decisions are made very ethically and logically. This is obvious in the way the elders interact with me, being one of a younger generation and even the advice they give about future plans and career paths. Romanian’s appreciate the relationships they have with their friends and family over material goods (a fast car, brand name items etc.) This is due to the fact that average salary in Romania is very low and thus, they try to appreciate what they already have instead of seeking material goods that are difficult to afford in the first place. Another factor that contributes to the high level of uncertainty avoidance is the communist regime that was led by Ceaucesc u until 1989. Those who lived in his time still maintain a rigid code of conduct. Ceaucescu’s regime ruled around the fact that the government must know everything about all citizens. There are no secrets so that no citizen could have any information to over through the government. In Canada, family isn’t always number one. There are many more families that are distant and don’t follow their day to day lives or check up on each other regularly than in Romania. People are risk takers. They seek instant gratification rather than carefully planning out what to do the next day, what to do with their lives in general, and what logical decision to take. Having European friends in Canada and Canadian ones as well, the differences in values are more obvious when visiting their homes. The atmosphere is different. They don’t have offerings for their guests, and the guest isn’t expected to bring an offering in return. Dinner is usually made separately from the parents or re st of the family. Everyone seems to be on their own in practice, which exemplifies the more individualist aspect of Canadian culture. Work will come before family, as has been observed. It seems like there is always competition, representing the masculine aspect of society. Material goods represent success. There are plenty of opportunities in Canada to achieve over average salaries. Due to the fact that people are individualistic and there are no expectations to care for those who are beyond their immediate families, they can focus on their business success which in turn gives them a competitive edge to be the best. This doesn’t necessarily start in school as has been observed among my friends, but when it’s time to enter the work place, money is very important. This of course also depends on personality and the family background or history. In Canada, â€Å"innovation† is a regularly used word when companies are describing their values. This again, represents the lower uncertainty avoidance as Canada’s cultural values don’t include a rigid structure and are more laid back. Thus, innovation is valued even though new ideas may or may not work risk is exciting. Conclusion By reflecting on what life in Canada is like, and by having analyzed the different interactions amongst people in Romania, it is safe to say that Hofstede’s country scores are indeed accurate. Romania is a collectivist, feminist society with a high level of uncertainty avoidance. Canada is an individualist, masculine society with a low level of uncertainty avoidance. The commercials display these findings by symbolizing values through behaviour. COSMOTE Romania’s commercial shows an elderly man, and a middle aged one both sitting on a bench. The elderly man see’s a butterfly and asks the man sitting next to him â€Å"what is that?† The man responds, â€Å"a butterfly.† The same question is asked three times before the middle aged man is frustrated. When the elderly man asks the middle aged one to read a passage from a book he shows him, the story unfolds. The middle aged man used to ask his father (the elder) over and over what that (the butterfly) is and his father would answer every time, without anger or frustration. This defines the care the father showed his young son, and how the now grown up son should treat his father. Here, the symbol of a feminist, collectivist society is obvious. The message at the end of the commercial is â€Å"we are offered so much time to talk, but we don’t find the time to listen† and COSMOTE’s network helps you find that time to listen. The Rogers commercial shows two business men having lunch, and one is anxious because he has to get back to work in time, as his cell phone doesn’t offer the same capabilities that the other man’s does. The man with the Rogers cell phone is able to do some work while he’s having lunch so he doesn’t have to rush back to his desk to finish his work. This demonstrates the masculine and individual aspect of society as one man is ahead of the other in his work, and it symbolizes a sort of competition. They don’t work together as they are looking out for individual needs. Also, the message Rogers carries across is a rise in technological innovations making it obvious that uncertainty avoidance in Canadian culture is low. Limitations to the research include the limited settings of interpersonal interaction in Romania and also, the fact that I was not able to visit Canada again, my observations were based on the general knowledge and experiences I had encountered in the past. There were not many publications or research available on Romanian and Canadian values and how they are represented in society or through marketing communications. However, due to the fact that I have been close to Romanian and Canadian culture, I was able to relate my findings in accordance to the messages and values displayed in both commercials and identify the accuracy in Hofstede’s country scores. Commercial Links COSMOTE Romania http://www.youtube.com/watch?v=sc-76rGfVBk Rogers Communications http://www.youtube.com/watch?v=V15Cfnwo8Lsfeature=related Works Cited Bibu, N.(2000). Comparative Management. The cultural approach. Mirton Publishing House, Romania, pp.9-10. Accessible at http://ssrn.com/abstract=1156343 Mooij, M de (2009). Global Marketing and Advertising. Understanding Cultural Paradoxes. Sage publications. Hofstede, G., Hofstede, G.J Minkov M. (2010). Cultures and Organizations : Softwares of the Mind . Published by McGraw-Hill. Pepenel, Madelaine; Voicu Ioana-Iulica.(2010). The Organisational Structure of Telecommunications Companies Case study: The OTE Group. Accessible at http://ssrn.com/abstract=1804512 Roper, Steven D. (1994). The Romanian revolution from a theoretical perspective. Communist and Post-Communist Studies.Volume 27, Issue 4, December 1994, Pages 401–410. Accessible at http://www.sciencedirect.com/science/article/pii/0967067X94900043 Vitel l, Scott J.; Nwachukwu, Saviour L.; Barnes, James H. (1993). The Effects of Culture on Ethical Decision-Making:An Application of Hofstedes Typology. Journal of Business Ethics 12: 753—760. Kluwer Academic Publishers. Printed in the Netherlands. Accessible at: http://wwwkrcmar.informatik.tumuenchen.de/lehre%5Clv_materialien.nsf/intern01/632C3F7767 61A11BC1257871005959C6/$FILE/Paper%2018.pdf Verluyten, Paul S. (2010) Intercultural Skills for International Business and International Relations: A Practical Introduction with Exercises. Published by: ACCO, Belgium. Samovar, Larry A; Porter, Richard E; McDaniel, Edwin R; Roy, Carolyn S. (2010). Communication Between Cultures, 8th edition, International edition. Published by: Wadsworth Cengage Learning. Websites http://geert-hofstede.com/dimensions.html http://www.rogers.com/web/Rogers.portal?_nfpb=true_pageLabel=about_landingcustomer_t ype=Residential http://www.cosmote.ro/en/WhoWeAre.aspx?style=stylesns=-10002cid=17218

Provisional Voting :: essays research papers

Part I: Current Social Issues One social issue in my community that concerns me is that of provisional voting, which is proving to be an issue in many communities. The requirement that all states make provisional voting available was passed down by congress. Unfortunately, no guidelines were included with this requirement, and therefore the decisions on which provisional votes are counted and which ones are not differ not only from state to state but from county to county. As a result, provisional voting is beneficial to some and not to others. The main agencies involved with this issue would be the local election offices as well as the secretaries of state. Part II: Relevant Agencies Quite obviously, the main agency that would be involved with the issue of provisional voting is the local elections office. This agency devotes great energies to make sure that every member of the public is given the opportunity to cast their votes. Because this is the agency that determines whether or not each provisional vote will count, these are the individuals that play the most major roll. The Secretary of State’s office is also like to be involved in provisional voting. Each state is expected to be responsible for drawing up guidelines for the procedures to be followed for provisional voting. At present time, the guidelines are unclear, if existent at all, but at some point must be addressed by the Secretary of State. The local elections office and the Secretary of State represent the government sector. The final organization that I expect to see involved with provisional voting are the pollworkers. These are the individuals that volunteer their time on election day to officiate the polls where votes are cast. Since provisional voting is still quite new, the procedures can be somewhat confusing, and it is these people that must make sense of it. I would classify them as being part of the philanthropic sector. Part III: Final Paper Topic The issue I have chosen to further develop for my final paper is that of provisional voting and the guidelines by which the decisions are made as to which provisional votes will be counted and which will not. I have chosen to pursue this particular issue due to the fact that I work as an Elections Coordinator and I have recently experienced my first election from behind the scenes, so to speak. Provisional voting is a serious issue, required by Congress, but handed down with little or no guidelines. Provisional Voting :: essays research papers Part I: Current Social Issues One social issue in my community that concerns me is that of provisional voting, which is proving to be an issue in many communities. The requirement that all states make provisional voting available was passed down by congress. Unfortunately, no guidelines were included with this requirement, and therefore the decisions on which provisional votes are counted and which ones are not differ not only from state to state but from county to county. As a result, provisional voting is beneficial to some and not to others. The main agencies involved with this issue would be the local election offices as well as the secretaries of state. Part II: Relevant Agencies Quite obviously, the main agency that would be involved with the issue of provisional voting is the local elections office. This agency devotes great energies to make sure that every member of the public is given the opportunity to cast their votes. Because this is the agency that determines whether or not each provisional vote will count, these are the individuals that play the most major roll. The Secretary of State’s office is also like to be involved in provisional voting. Each state is expected to be responsible for drawing up guidelines for the procedures to be followed for provisional voting. At present time, the guidelines are unclear, if existent at all, but at some point must be addressed by the Secretary of State. The local elections office and the Secretary of State represent the government sector. The final organization that I expect to see involved with provisional voting are the pollworkers. These are the individuals that volunteer their time on election day to officiate the polls where votes are cast. Since provisional voting is still quite new, the procedures can be somewhat confusing, and it is these people that must make sense of it. I would classify them as being part of the philanthropic sector. Part III: Final Paper Topic The issue I have chosen to further develop for my final paper is that of provisional voting and the guidelines by which the decisions are made as to which provisional votes will be counted and which will not. I have chosen to pursue this particular issue due to the fact that I work as an Elections Coordinator and I have recently experienced my first election from behind the scenes, so to speak. Provisional voting is a serious issue, required by Congress, but handed down with little or no guidelines.

Ancient Civilization Essay

Ancient Civilizations Essay: Understanding Geography and History Amanda Honors World History Period 2 Mrs. Ocasio October 15th, 2012 People. Mountains. People. Culture. People. Water. Ever wonder why history and geography very often studied together? Well it is because geography has a lot of influence on the worlds’ overall history and how it all connects together. Learning geography is also important in understanding history because people need to know where and how were the locations are and why the civilizations formed there.To continue, all civilizations are connected in some way, from trading to religious beliefs or wars to traditions; some of the civilizations that are going to compared are very similar. That is why the understanding of geography is crucial to the understanding of history because it impacted the development of city-states, caused isolation, and allowed cultural diffusion between the civilizations. To begin, geography impacted the development of many city -states. India and the Nile River Valley had been majorly impacted by the Earths geography in early civilizations.Many rivers flowed through India, which included the Indus and the Ganges Rivers. Most Indian city- states were close to these rivers because the people wanted to be near water making it easier to get excess to it. It was also important for Indians to be near the Ganges River because that river was sacred to them and â€Å"†¦one Indian name for â€Å"river†: lok-mata, or â€Å"mother of the people. † (World History Book, page 52). Now the Nile River Valley was very fertile, which made â€Å"†¦farmers take advantage of the fertile land of the Nile Valley to grow wheat and flax, a plant whose fivers were used for clothing. and have excess to water in the dry Egyptian heat. The â€Å"Black Land† was the rich and irrigated area of the Nile Valley and â€Å"no more than 10 miles wide, lay the ‘Red Land,’ a sun-baked desert that s tretches across North Africa. † (24). All these physical features impacted where the Indian and Egyptian city-states were set up and governed. Following that, most geographical features caused isolation. China and Egypt had a lot of isolation because of the mountain ranges and deserts that surrounded and bordered them. China had the â€Å"†¦high mountain ranges- the TienShan and the Himalayas-and brutal deserts blocked the easy movement of people†¦southeast, thick jungles divided China from Southeast Asia†¦the north lay the forbidding desert, the Gobi†¦to the east, the fast Pacific Ocean. † (59). Because China was so isolated by many physical features caused by the geographical movement they believe that they were the center of the Earth and the sole source of civilization. But Egypt was isolated from other civilizations by a vast stretch of desert and large bodies of water, making it a peninsula. This desert is the Sahara Desert, the largest desert in the world.The Sahara is difficult to get through making it harder to reach Egypt, thus making it isolated from migrating people and trade. Although the bodies of water created some isolation, it however helped with Egypt’s trade and excess to many ports. This shows that geographical knowledge is also important to understand history because if one did not know what type of physical features were available thou would now know what to expect. Lastly, geography allowed cultural diffusion between civilizations. Greece and China had a lot of cultural diffusion because both civilizations depended on trade to grow and prosper.The Greeks had â€Å"†¦hundreds of bays, the Greek coastline provided safe harbors for ships. † (105). This shows that the Greek economic system highly depended on trading overseas; Greeks became skilled sailors, who carried cargoes of olive oil, wine, and marble around the Mediterranean area. Because the Greeks were traveling so much to other are as to trade they went back home with new ideas and different traditions, some making their lives easier. For example, â€Å"Greeks expanded the Phoenician alphabet. The resulting Greek alphabet became the basis for all western alphabets. (105). All of the trading and traveling overseas made Greece become more populated and prosperous forcing man Greeks to leave their own overcrowded valleys and vineyards and when they left they brought the Greek culture and ideas with them. Now moving eastward toward China to the Silk Road to the West, which was very important link to China and the rest of the world. â€Å"During the Han period, new foods such as grapes, figs, cucumbers, and walnuts flowed to China from western Asia. † (95) Making this region grow even more culturally more than ever.Although China is very isolated, it still traded as much as Greece would have; the Silk Road eventually stretched for 4,000 miles linking China to the Fertile Crescent. â€Å"China also traded t ons of silk westward to fill a growing demand for the prized fabric† (95) and in return China would return with furs from Central Asia, muslin from India, or glass from Rome. The Silk Road was not only an important trade route it was also had many controllers making it more likable; â€Å"at the western end, trade was controlled by various people, including the Persians. † (95).This makes geography even more important to understand history. In conclusion, the study of geography is very important to the understanding of history. People. Mountains. People. Culture. People. Water. Everything is connected. The development of city-states, suspended isolation, and cultural diffusion all has to do with ancient civilizations history and geography. It also has effect on today’s environment. In the end it is important to know both subjects even though that knowledge may not be applied to lives in any way, shape, or form it is still something useful to know.

Wal-Mart and Its Organizational Behavior Issues Essay

Wal-Mart Organizational Behavior March 30, 2013 This paper will discuss the structure of Wal-Marts corporate culture and how it influences their employees. In order to understand an Organization Behavior there are different elements that will create the employees perspective of the organization’s culture such as the management’s philosophy, vision, values, and goals. The driving force of these elements will create the culture of the organization. An organization’s culture will define the leadership, and dynamics of the organization. With each element listed the employees of the organization will identify this as work life that will guide their level of motivation. Depending on which level of motivation the employees are at†¦show more content†¦This theory comes from the question what makes people satisfied and what do they value. Wal-Mart’s employees express their dissatisfied with their pay and benefits package. Most employees can’t afford or aren’t eligible to receive their heal thcare package. Wal-Mart continues to feel the effects and consequences by having a high turnover rate with employees. Most of Wal-Mart’s turnovers are voluntary, leaving the cost to be substantial to Wal-Mart. Wal-Mart’s turnover rate is absolutely appalling. Approximately 70% of Wal-Mart employees quit outright within the first 12 months. This could be that Wal-Mart is openly against any kind of labor union within their organization and will stop at nothing to keep collective bargaining away. (Keil, 2005) While researching this topic, so many things were found to be eye opening. One in which is the way that Wal-Mart conducted themselves when they had to manage their employees. How they dealt with promoting them and demoting them. Last year Wal-Mart started a new management style and wanted to promote more family time and create a less workload on each of the managers and employees. 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